Kaleb
Elevating businesses through brand strategy and creative development.
I define and implement go-to-market strategies, branding and advertising that creates leads and revenue.
Often, complicated companies have difficulty explaining their value to customers. Or if they do, they don't know where or how to say it, stifling growth. Over 14 years of strategic marketing and branding in both B2B and B2C, I've done just that.
Strategy
Advertising
Design
Illustration
Writing
Leadership
Prevea Health and Aaron Rodgers Year 1
Rebranding sick care as health care.
Brand | Advertising | Video | Design
Prevea Health and Aaron Rodgers Year 2
Showing Prevea's wellness in action.
Brand | Advertising | Video | Design
Prevea Health and Aaron Rodgers Year 3
Aaron and the rest of us learn nobody is invincible.
Advertising | Video | Writing | Design
Prevea Health and Aaron Rodgers Year 5
When you see the Prevea leaf, think health and happiness.
Brand | Advertising | Video | Design
Hinterland Packaging and Branding
Infusing energy and consistency in a crowded microbrew market.
BRAND | DESIGN | PACKAGING
Costal eCommerce Site
Launching a Northwest US farm supply brand into eCommerce.
Design | Writing | Packaging
Just Anaz
Illustrated fantasy novels with a philosophy bend for adults.
Writing | Illustration | Publishing
"Kaleb is a deep strategic thinker, a decisive man of action, an incredible talent and a great leader."
- Joe Bergner, Principal/VP Experience Design at Imaginasium