FOR YEAR TWO, I WANTED TO SHOW WELLNESS, NOT JUST TALK ABOUT IT.
To that end, we recruited six individuals who would work with Prevea’s team and document it live. We would provide them with phones, a custom app and an online blog to show the world what chasing healthy looks like.
Size: 350 doctors, 40+ locations, 1,600+ employees
Web: Prevea.com
CHALLENGE
This year, Prevea wanted to not just talk about wellness, but show it.
STRATEGY
We created a “Change Your Game Challenge.” For six months, six participants were matched with all of Prevea’s resources and partners to change their health.
A multi-channel, multi-screen strategy drove the strongest engagement of any Prevea campaign to date.
EXECUTION
As the GameChangers blogged their journey, the campaign was featured in Green Bay and Milwaukee media and won significant recognition.
Shannon’s Bio Video 3:09
Change Your Game Challenge :30 TV Spot
Tomi’s Bio Video 3:09
Prevea saw a 70% increase in site traffic, an 85% engagement rate on videos and dramatic time-on-page increases.
The GameChangers lost nearly 200 combined pounds and added a combined 81.6 years to their lives. To date, this remains one of my most rewarding projects.