GETTING HEALTHY ISN’T JUST ABOUT YOUR BODY, IT’S ABOUT YOUR MIND.
More and more, people were acknowledging the connection between health and happiness… something Prevea had been preaching for years. With my final work with Aaron Rodgers and Prevea, I wanted to cement that connection and position Prevea as the only provider who has always believed this.
Size: 350 doctors, 40+ locations, 1,600+ employees
Web: Prevea.com
CHALLENGE
Competitors were poaching Prevea’s brand. When someone saw the Prevea leaf, we wanted them to think “happiness.”
“The healthier I got, the increase in happiness was not just equal; it exponentially improved.”
— Dr. Rai, CEO of Prevea Health
STRATEGY
9 in 10 people believe happiness affects one’s health and vice versa. They also believe a health brand helps find happiness or sustain it.
THE CREATIVE BRIEF:
Consumers increasingly relate their health to happiness.
Consumers connect “going to the doctor” with sick-care.
Make consumers believe that a strong relationship with the right healthcare provider will help them to achieve both health and happiness in more ways than they ever realized.
Demonstrate that Prevea not only understands the connection between health and happiness, they’ve made it their mission to add lasting fulfillment to your life.
Because when your health care goes beyond quick fixes, your happiness comes with.
EXECUTION
We proposed targeted pre-roll, hashtag campaigns, Instagram and Twitter vending machines, pop-up “Random Acts of Happiness” guerilla tactics and integrated partnerships with community events.
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“How To” YouTube Pre-Roll