Prevea Health and Aaron Rodgers Year 3

THE GAMECHANGERS WERE WISE BEYOND THEIR YEARS.

Aaron was coming back from a season-ending injury and Prevea wanted to somehow roll that into their messaging this year. Additionally, in my closing interviews with the GameChangers, when asked if they’d give their younger selves any advice, one said, “Yeah, don’t wait. Get after it.” Something clicked in my head when I heard that.

Category: Healthcare
Size: 350 doctors, 40+ locations, 1,600+ employees
Web: Prevea.com

CHALLENGE

Prevea would take ownership as the wellness leader and introduce a new tagline.

STRATEGY

Using insights from the GameChangers themselves, this year’s campaign would be candid and rally people to real change.

EXECUTION

Conversational and vulnerable, Aaron invited the audience into a truth we all know – getting healthy is easier with an ally.

Online, I developed a content strategy to position Prevea as a true wellness partner.

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