My Story

Experience

Creative Director

Imaginasium | Green Bay, Wisconsin
April 2010 – Present

Leading strategy and delivery teams on branding, messaging and activation plans for B2B and B2C clients. Responsible for connecting clients’ business objectives with measurable communication strategies across digital and traditional touch points. As a member of the agency’s leadership team, I’m also responsible for setting strategic direction for the firm to grow both existing and new customers.

• Client-facing strategist collaborating on and implementing annual marketing plans
• Lead cross-functional teams of digital marketing, creative and execution/delivery as well as all client presentations throughout project flow
• Ensure projects are executed on-schedule, on-brand and on-budget with campaign budgets ranging from $100k to $2.5 million
• Consistently trusted to lead and grow agency’s largest clients (over 65% of net income), including Prevea Health, which the team helped grow by 160% over the client relationship
• Produced and directed high-pressure, award-winning annual TV and radio production with NFL quarterback Aaron Rodgers for Prevea Health
• Deep UI/UX expertise in designing and writing websites/digital experiences that activate customers including eCommerce within Episerver platform
• Public speaker at agency seminars and new business opportunities
• Selected clients include: Prevea Health, Belmark, Prevea360 Health Plan, Green Bay Oncology, Plexus Corp., InitiativeOne, Wisconsin Public Service, Integris Energy Group, Rawhide Youth Services, St. Norbert College, Mizkan Americas

Freelance Creative Director

Green Bay, WI
February 2009 – Present

Full-time freelance branding and marketing for large manufacturers in the B2C space, healthcare and microbrew industries. Responsible for all business operations including new business development, contract negotiation, developing work, client presentations, vendor partnerships, invoicing and managing budgets.

• Created dealer-network sales tools and point-of-purchase displays for Generac Power Systems
• Conceptualized and developed traveling industrial generator sales experience for Generac Power Systems
• Branded and created packaging designs for Copper State Brewing, launching their retail sales
• Select clients included: Generac Power Systems, Johnsonville Sausage, Marshfield Clinic, Hinterland Brewery, Copper State Brewing, Jansen Law Firm, Offshore Racing Rule Sailing

Art Director

Zimmerman Design Office | Green Bay, WI
April 2007 – February 2009

A boutique design shop that required us to wear many hats. Responsible for developing on-brand messaging and designs as well as client relationships, production art and vendor management. Created environment designs for Spaceport Sheboygan. Designed catalogs and directed photo shoots for Vollrath Company, Aquamaster Fountains and Mayline Furniture.

Education

B.A. – Communications, English, Art Minor, Creative Writing Minor

University of Stevens Point
Stevens Point, WI

Leadership Transformation Work

InitiativeOne
Green Bay, WI

Awards & Recognition

• Modern Healthcare/Ad Age 2014 Social Media Campaign of the Year
• More ADDY awards than I can count, including Judge’s Choice Best of Show awards. Categories include: Integrated campaign, TV, radio, sound design, non-traditional, mixed media, non-profit, collateral, package design and more.