St. Norbert College is the premiere liberal arts college in Northeast Wisconsin. They attract some of the best faculty talent from across the nation and set stringent admission requirements. As such, their financial needs to maintain cutting edge facilities, faculty, scholarships and student experience can be great. Thus, they started a capital funding campaign we named “Full Ahead.”
The first phase of the campaign was a “quiet phase” where they made indivdual pleas to large donors. For it, we created a beautiful book that showcased St. Norbert and the different funding targets. We shot custom portraits of faculty, current students and highly successful alumni and had them, in both print and video, tell us how St. Norbert changed them and is changing the world. Those videos were then edited into inspiring short movies that lived online to inspire mass donors in the second phase.