PAUL HORNUNG AWARD
WEBSITE AND DESIGN

LOUISVILLE SPORTS COMMISSION

THE CHALLENGE

Paul Hornung is a legendary football player. Vince Lombardi once called him ““The most versatile man ever to play the game.” So when The Louisville Sports Commission went seeking an agency partner to help them launch a college football award in his honor, we jumped at the opportunity. The award would be presented to the most successful versatile college player that played multiple positions.

THE SOLUTION

For the first year, when they didn’t have series of winners behind them already, the focus of the site was primarily on who Paul Hornung was and what the award was about. I chose a visual style that would be bold and powerful. Storm clouds, distressed paper and gridded textures.


2011 • CONCEPT DEVELOPMENT, ART DIRECTION, INFORMATION ARCHITECTURE

Kaleb Schad - Paul Hornung Award
Kaleb Schad - Paul Hornung Award
Kaleb Schad - Paul Hornung Award
Kaleb Schad - Paul Hornung Award
Kaleb Schad - Paul Hornung Award

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